Fresh meat or fish
A minimum of raw, fresh ingredient in first place in Zen dry food formulas.
What is inside matters
Ingredients you recognise.
Ingredients you recognise.
Reasons you can understand.
A recipe is not better for having a longer list, but because each ingredient does a job. At Zen we start with meat or fish and explain the rest without small print.
The Zen promise
A minimum of 33% raw, fresh meat or fish as the first ingredient, and a minimum of 80% animal protein across the whole recipe.
The fresh ingredient ensures the nutrient reaches the kibble intact, cooked in the meat’s own juices, without the high-temperature dehydration that meals require.
Our quality promise
GOOD + FEELComplex
It is the Zen balance between animal protein, vegetables, fibre, oils and micronutrients. Each ingredient goes in for what it brings to the recipe as a whole.
That is why you will find Grain Free formulas, Low Grain alternatives with brown rice and options for different stages and needs. The full composition is on every product page so you can compare properly.
The Zen commitment
Protein first. Balance always.
Animal protein
A minimum across the protein content of the dry recipes, combined with functional ingredients.
Selected suppliers
Working with local farmers to look after the raw material from the source.
The percentages given are the formulation commitment for the dry food ranges. Check the specific composition of each recipe.
Where the protein comes from
The fresh meats and fish in the range
Each recipe is built around one of them, which comes first in the composition.
Chicken
The most neutral and easily digested protein. It heads more Zen recipes than any other.
Salmon and white fish
A natural source of omega 3. Used whole: muscle, skin and oil.
Duck and turkey
Poultry with a stronger aroma than chicken, useful when appetite flags.
Lamb
Red meat with a strong flavour, the alternative when poultry does not suit.
Rabbit
A novel protein: few dogs and cats have been exposed to it.
Ingredient catalogue
See what each one brings
A selection of ingredients found in different Zen recipes.
16 ingredients
Protein
Egg
A source of high biological value protein and essential amino acids.
Fruit and vegetables
Pumpkin
Adds fibre and helps complete the plant profile of the recipe.
Fruit and vegetables
Apple
A plant ingredient with naturally occurring fibre and antioxidants.
Fruit and vegetables
Cranberries
Small berries known for their natural antioxidant content.
Fruit and vegetables
Peas
They provide fibre, carbohydrates and plant protein.
Fruit and vegetables
Fennel
An aromatic plant ingredient in selected formulas.
Fruit and vegetables
Carrot
A plant ingredient providing fibre and naturally occurring carotenoids.
Fruit and vegetables
Broccoli
A vegetable included in selected recipes within the Zen complex.
Fruit and vegetables
Tomato
A plant ingredient with naturally occurring antioxidant compounds.
Functional ingredient
Carob
An aromatic plant ingredient contributing flavour and fibre.
Functional ingredient
Fish oil
A natural source of omega 3 in the formulas that include it.
Functional ingredient
Ginger
An aromatic root included in selected recipes within the Zen complex.
Functional ingredient
Chamomile
A botanical ingredient present in a few carefully selected formulas.
Protein and omega 3
Krill
A marine ingredient used as a natural source of omega 3.
Functional ingredient
Linseed
A seed providing essential fatty acids and plant fibre.
Functional ingredient
Yucca schidigera
A plant ingredient included in selected recipes of the Zen complex.
The whole matters
Benefits that guide each formula
The combination changes with the recipe and the need it addresses.
01
Easy digestion
Fresh protein and fibre sources selected for the digestive recipes.
02
Skin and coat
Sources of omega 3 and omega 6 in the formulas aimed at skin and coat.
03
Joint care
Selected recipes with glucosamine, chondroitin, EPA or DHA depending on the formula.
04
Immune support
Fruit and vegetables with naturally occurring antioxidants within a complete diet.
05
Dental care
Snacks and specific recipes that help complete a proper hygiene routine.
06
For dogs and cats
Formulas by species, life stage, size and nutritional need.
Always check each product page: not every ingredient or benefit is present in every recipe.
Read before choosing
Four clues for reading a recipe
- 01
Start with the species and life stage
The needs of a puppy, an adult and a senior animal are not the same.
- 02
Look at the type of food
Dry, wet, snack or veterinary diet each serve a different purpose.
- 03
Check the composition
Ingredients are listed by weight; read the nutritional analysis too.
- 04
Put their real need first
Sensitivity, weight, joints or neutering help narrow the choice.
Now choose with their needs in mind.
Four simple questions to guide the search and explain why each recommendation fits.