Brown rice as the carbohydrate source, and no soya, wheat or corn. Fresh meat or fish at 40% of the recipe. Eleven formulas by breed size, life stage and need.

Puppy · Mini breed · Chicken
Puppy Mini
2 to 10 months. 70% chicken, 40% fresh.

Puppy · Medium and large · Chicken
Puppy Medium-Large
2 to 18 months depending on adult size.

Adult · Small breed · Chicken
Mini Adult
From 10 months. GOOD+FEEL complex.

Adult · Medium breed · Chicken
Medium Adult
From 12 months. With EPA + DHA.

Adult · Large breed · Chicken
Large Adult
From 15 months. Large kibble.

Adult · All breeds · Lamb
Adult Lamb
70% lamb. An alternative to chicken.

Adult · Mini breed · Weight control
Light Mini Adult
Fibre and prebiotics. Satiety.

Adult · Medium and large · Weight control
Light Medium-Maxi
For neutered or overweight pets.

Adult · Small breed · Salmon
Mini Sensitive
82% of the protein from salmon.

Adult · Medium and large · Salmon
Medium-Large Sensitive
82% of the protein from salmon.

Senior · From 7 years · Chicken
Adult Senior
90% digestibility for older age.
Both ranges share the same formulation criteria. The difference is the carbohydrate.
Low Grain keeps brown rice as the carbohydrate source and removes soya, wheat and corn, the cereals that cause the most intolerances.
Grain Free removes all cereals and uses potato, peas or sweet potato instead.
Both share the same criterion: fresh meat or fish heading the composition and no unnecessary fillers.
Low Grain fits well if your dog comes from a conventional diet and tolerates rice without trouble, or if you prefer a gradual transition before removing cereals altogether.
Grain Free makes most sense with confirmed digestive sensitivity, a tendency to food allergies or when you simply want the profile closest to a dog’s natural diet.
That this 40% is meat or fish before processing, not meal or derivative. The difference matters: fresh meat has not been dehydrated at high temperature, so it keeps the essential amino acids intact.
The total chicken or salmon percentage in the recipe, 70% in most formulas, includes both the fresh and the dehydrated part.
Yes, and it is a fairly common change. Do it with the same gradual seven-day transition we recommend for any food change: 25% on the first two days, 50% on days three and four, 75% on days five and six and 100% from the seventh.