Person with their dog on the sofa at home
Zen Grain Free · Adult dogs

Fresh meat comes
first.

At least 33%, raw and not dehydrated, at the top of the composition. No wheat, maize or rice. What does not belong on the label does not belong in the bag.

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Zen seal: fresh meat as the first ingredient
Fresh meat as the 1st ingredient
Fresh chicken, salmon or rabbit. No meals or derivatives.
Zen seal: grain free, 0% cereals
Grain Free — 0% cereals
No wheat, maize or rice. Better digestion and less tartar.
Zen seal: gluten free
Gluten Free — no gluten
Suitable for sensitive digestion and skin allergies.
33%
Guaranteed fresh meat
The first ingredient in every formula. Fresh, not dehydrated.
60%
Animal-origin ingredients
Highly bioavailable protein in every meal.
80%
Animal protein
The basis of a real diet. Muscle, energy and joint health.
Adult dog in a meadow at sunset
For dogs

I share my life with
a dog

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Cat beside a window
For cats

I share my life with
a cat

View all recipes
The recipe’s foundation

Fresh meat or fish
as the first ingredient

At least 33% raw, fresh meat or fish at the top of the composition, and at least 80% animal protein across the recipe.

The Zen promise
Chicken, white fish, salmon and fresh meat on a wooden board, with the Fresh Meat as #1 ingredient seal
Dry food

The everyday bag

Healthy Fish Multicare, 3 kg bag

Dogs · Grain Free

Healthy Fish
Multicare

Salmon and white fish · 3 kg

Country’s Best Chicken, Duck & Turkey, 2.5 kg bag

Dogs · Grain Free

Country’s Best
Chicken, duck and turkey

Adult · All breeds · 2,5 kg

Grain Free Rabbit Light & Fit, 2.5 kg bag

Dogs · Grain Free

Rabbit
Light & Fit

Rabbit as the sole protein · 2.5 kg

Strong Joints Real Fresh Chicken, 3 kg bag

Dogs · Grain Free

Strong Joints
Fresh chicken

Glucosamine and chondroitin · 3 kg

Fresh Chicken, Duck & Turkey Puppies, 2.5 kg bag

Dogs · Grain Free

Puppies
Chicken, duck and turkey

Puppy · DHA · 2,5 kg

Medium Adult Chicken, 2.5 kg bag

Dogs · Low Grain

Medium Adult
Chicken

70% total chicken · Medium breed

Mini Adult Chicken, 2.5 kg bag

Dogs · Low Grain

Mini Adult
Chicken

70% total chicken · Small breed

Medium-Large Sensitive Salmon, 2.5 kg bag

Dogs · Low Grain

Medium-Large
Sensitive Salmon

70% total salmon · Sensitive digestion

Zen Cat Adult Chicken, 3 kg bag

Cats · Low Grain

Cat Adult
Chicken

Adult cat · All breeds · 3 kg

Zen Cat Sterilized Chicken, 3 kg bag

Cats · Low Grain

Cat Sterilized
Chicken

Neutered cat · 3 kg

Wet food, snacks and diets

Beyond the bag

Zen Paté, 400 g can

Dogs · Wet food

Zen Paté

13 recipes · 400 and 185 g

Zen 97/3 Single Protein, 400 g can

Dogs · Wet food

Zen 97/3
Single animal protein

6 cans · One animal protein

Zen Meat Lovers, 100 g pouch

Dogs and cats · Wet food

Zen Meat Lovers

10 recipes · Individual portions

Zen Lux, 70 g canNew range

Cats · Wet food

Zen Lux
Pâté, jelly and gravy

9 recipes · With catnip

Zen Canned Food, 70 g can

Cats · Wet food

Zen Canned Food
Shreds and slices

8 cans of 70 g · Stew or gravy

Zen Tender, 70 g pouch

Cats · Wet food

Zen Tender
70 g

10 recipes · In jelly

Zen Heritage, steamed filletNew range

Dogs and cats · Snacks

Zen Heritage
Steamed fillets

5 fillets · Up to 100% one ingredient

Zen Collagen, chew stick

Dogs · Snacks

Zen Collagen
Chews

9 formats · 50% bovine collagen

Zen Freeze-Dried, freeze-dried chicken cubes

Dogs and cats · Snacks

Zen Freeze-Dried
Freeze-dried treats

10 treats · No cooking

Zen Cream, creamy stick

Cats · Snacks

Zen Cream
Creamy snack

3 flavours · 4 sticks of 15 g

Zen Vet, 400 g can

Dogs and cats · Veterinary diets

Zen Vet
Prescription Diet

4 diets · On veterinary advice

GOOD + FEEL Complex

Open pea pods
Peas
Fibre and gradually released energy
Fish oil
Fish oil
Natural source of omega 3
Fresh eggs
Egg
Nutritional value, proteins and lipids
Cut red apple
Apple
Natural antioxidants, diabetes prevention, toxin removal
Pumpkin pieces
Pumpkin
Vitamin A: supports eyesight. Reduces diabetes risk
Ripe tomato
Tomato
Natural source of lycopene
Fresh blueberries
Blueberries
Powerful antioxidants, lower blood pressure, natural anti-inflammatory
Fresh carrots
Carrot
Beta-carotene and plant fibre
Chamomile flowers
Chamomile
Improves digestion. Regulates intestinal transit. Reduces anxiety
Linseeds
Linseed
Source of linoleic acid (omegas 3, 6 and 9). Helps eliminate toxins
Krill
Krill
Easily absorbed natural omega 3, improves cardiovascular health
Cut ginger root
Ginger
Stimulates intestinal transit, reduces joint problems
Fennel bulb
Fennel
Anaemia prevention, reduced flatulence, lower blood pressure
Carob pods
Carob
Natural fibre and a mild flavour
Broccoli floret
Broccoli
Vitamins and plant fibre
Yucca plant
Yucca schidigera
Abundant vitamins and minerals. Strengthens bones
The full catalogue

Explore by food type

01

Dry food

Grain Free and Low Grain, filtered by life stage, size and need.

For dogsFor cats
02

Wet food

Pâté, pouches, stew, gravy and single-protein recipes.

For dogsFor cats
03

Snacks and treats

Freeze-dried treats, steamed fillets, creamy snacks and chews.

For dogsFor cats
04

Veterinary diets

Clinical formulas for use on professional advice.

For dogsFor cats
Find the right recipe

Not sure where to start? We will guide you in a minute.

Answer four questions
How we formulate

Meat first.
Everything else comes after.

Ingredients are listed by weight before processing. The first item therefore says more than any claim on the front: in Zen recipes, this place is always held by fresh meat or fish, never meal or derivatives.

Grain Free or Low Grain
Grain-free recipes and brown rice formulas, always with the full composition published.
No colourings
The kibble’s colour comes from its ingredients. No added pigments to make it look more appealing in store.
Published composition
Nutritional analysis and the full ingredient list on every product page, without having to look at the back of the bag.
How we formulate our recipes